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Internal (Power users)

Identifying Internal Champions

To build a group of power users, start by identifying employees who are already know your company's tools. These internal champions go beyond their roles, creatively using systems and helping others. They are eager to share their knowledge and provide valuable feedback.

Find these champions by spotting those who frequently give feedback, join pilot programs, or engage in training. They quickly embrace new features and understand the tools’ value. Recognizing them early helps you create a network of power users, boosting broader adoption across the company.

  • Champions are great beta testers (motivation) innovators (2.5%)
  • Identify and select team members (knowledge) early adopters (13.5%)

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Training and Early Adoption

Once you’ve found your power users, give them the advanced training and resources they need to succeed. These champions should be first in line for new tech training, helping them become experts.

Involve power users in the early stages of tech rollouts to create a feedback loop. They can spot issues and suggest fixes, making the rollout smoother. Their early involvement also builds excitement and ownership, which they will share with others.

  • Involve early for feedback (decision)
  • Provide learning materials (training sessions)

Recognizing Contributions

Power users are key to the success of your technology investments. They drive adoption and maximize ROI by sharing their expertise. To keep them engaged, it’s crucial to recognize and reward their contributions.

Set up a recognition program that highlights their efforts. This could include public praise, special incentives, or professional development opportunities. Recognizing their work motivates them to keep going and inspires others to engage more deeply.

  • Plan to incentivize champions (public recognition)
  • Accelerating usage and engagement (implementation)

Benefit and improvements

Leveraging the expertise and influence of your internal champions can enhance product adoption, improve user satisfaction, and maximize your tech investments.

To get the best results, focus on continuous improvement. Regularly ask for feedback from your power users and make changes as needed. This keeps your power user community aligned with your company’s goals and adds ongoing value.

Building a strong power user community isn’t just about tech adoption; it’s about maximizing your investment. Identify champions, provide them with training, recognize their efforts, and keep improving. Power users will drive innovation and efficiency, leading to long-term success.

  • Champions help to reduce costs (roi)
  • Tracking progress and business results (confirmation)

AI Adoption as a Reference (Example)

Getting AI right requires intention, experimentation, and some unexpected heroes

Key points from 'Work Trend Index'

AI at Work Is Here. Now Comes the Hard Part

  1. Employees want AI at work—and they won’t wait for companies to catch up.
  2. For employees, AI raises the bar and breaks the career ceiling.
  3. The rise of the AI power user—and what they reveal about the future.

How could adopt start?

  1. Who should get AI first?
    We prioritized functions that would drive ROI fastest
    • Sales
    • Customer Service & Support
  2. Find Internal Champions
    Their enthusiasm and sharing of AI skills with others, will encourage use across the organization
    • Employ champions at every level
  3. Make employee training a priority from the start
    • Make ongoing training the standard
    • Copilot: 'Trust but verify' prompts
  4. Embrace a growth mindset
    • Invest regularly '11 minutes a day' (~ 15min)
    • Remember that it’s an organizational challenge

Reference:

  1. thebrandhopper.com ↩